He was so passionate about this he persuaded some of his dental patients to allow him to make plaster casts of their face around their eyes. Once upon a time there was a dentist who loved swimming a lot more than being a dentist, and he wanted to create and manufacture a better swim goggle. Except for using the internet and Google for ten minutes, no direct research was involved… The story that follows is partly factual, and is partly made-up of my guesses. How did we happen to still be inventorying Bugz? Hadn’t they gone out of business a couple of decades ago? I needed to investigate further. I remembered Bugz and recommended them, mildly surprised we still carried them. A medical issue called ‘Steven Johnsons Syndrome’ had made his eyes extra-vulnerable to becoming too dry. Recently, a friend was looking for a great goggle to protect his extra-sensitive eyes. Earlier full-face helmet shields were soft plastic that quickly became scratched and cloudy simply cleaning off the shattered exoskeletons of road-killed insects, so the market for street-riding goggles disappeared almost overnight. Everyone else on more sporting rides had switched to full-face or modular helmet styles, partly because these types now all came with hardened Lexan clear-as-glass face shields. The original Bugz were much nicer, but most motorcycle stores became packed low priced Bugz knock-offs.Īt about the same time as store shelves were loaded with inferior copies, open-face ‘jet’ style goggle-compatible helmets pretty much stopped selling, except to a few sunglass-wearing older riders with windshield-equipped bikes like Gold Wings. So much that within a year or two numerous Asian-made cheaper copies were available everywhere. Well as you might have expected, Bugz initially sold like hotcakes.
Before Bugz, riders had a choice between ski-type goggles or old-fashioned World War One-ish metal-framed aviation style goggles with dangerous glass lenses. Bugz were radically lighter, better fitting and draft-free. This was the first all-new thinking about goggles since the earliest days of riding. They were called ‘Bugz’ because you looked a bit like you had bug eyes when you wore them. Back sometime during the mid-nineteen eighties an all-new type of motorcycle goggle was created.
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